Hi @gabbariele ! ๐๐พ appreciate you sharing! Absolutely impressed by this concept and product that equally proves as a #distinct game changer. Bravo and looking forward to giving them a go!
@gabbariele great to connect up ..You are a top influencer in Italy and I m in the making :)
Hello @gabbariele and thank you for notice. Iยดll check it later. However, the name of prof. Kotler means for me a very good recommendation. Heยดs a marketing icon for me, already from university studies.
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Looks like a fascinating concept, like that it boils the process down into 40 simple cards. #product #innovation #strategy
Looks great @gabbariele. Iโm also a fan of Kottler and a licensed practitioner @#watertightmkg who are big fans too. We love finding the differentiator.
"This article has good examples, stories, a new theory, but also a process to finally come to the differentiation you need".
Prof. Philip Kotler on the Marketing Distinguo concept and method that led to the card deck
Love the idea of this! May have to get a pack to try with my #strategicmarketing students
We love ideas like this to help people work through problems - looks as though this one would be good for a facilitated discussion with a client
I checked it out, I have it open in my browser, going to definitely purchase as I love the idea! Thanks for sharing!
This product seems to take the marketer back to the basics. We often lose the plot by not addressing the basics of our service/product offerings. Congratulations once again, I think Marketing Distinguo will be a hit!
What is that makes your company different?
"We use deep consumer/customer insight as the foundation for innovation โ and through innovation change the culture of the organization in order to transform the business and brand. Few if anyone operates on all three dimensions in the world โ as far as Iโm aware".
Congratulations! In todayโs cluttered market differentiation is more relevant than ever. Gamification with a deck of cards is cool.
These look great @gabbariele , well done! Are they also available as an online tool? (I'm thinking drag and drop or simple being able to visualise them online rather than only being available in physical format? I could just imagine a couple of cards getting lost in the office..)
I absolutely love this! Such an innovative way to spark thinking! #marketingstrategy #branding #brandleadership #storytelling #behaviourchange
Wow I really love this Gabriele! I'll definitely buy a pack and be sharing with my network. Perhaps we will get to connect in person in the future. Grazie!
Choose to be competitive, choose marketingdistinguo.com #marketing #business #strategy
Nicely done! Good luck at the @DES_show finals! #DES2019 #DigitalTransformation #MarketingDistinguo
"I thought you are onto something where itโs not just the unique selling proposition, the positioning, but whatโs the unique value to the customer. Thatโs important. I thought your piece is very good at that".
Charlene Li, worldwide expert in helping leaders thrive with disruption
Amazing work @gabbariele - I am sure you will do well at the @DES_show #DES2019. When do they announce the results ?
This is a brilliant concept! Exciting. I may check it out. Thanks for the information.
Nel marketing, per gli addetti ai lavori, niente sembra casuale.. L'utilizzo di questo mazzo di carte segue un criterio preciso? I mean, un utilizzo casuale delle cards potrebbe portare ad una soluzione definita? ๐ฎ๐
Thank you for sharing. Looks really interesting. Will check out your award winning product
Thanks Gabrielle for sharing your inovative products with us. We are highly impressed about your contribution to professional marketing globally. Excited to have connected with us.
Checked out your new #framework and your #youtube video demo, love the concept! Keep up the good work.
Ciao Gabriele. Congratulations! Your deck looks very interesting. I'll review the case studies. I'm curious!
Congrats @gabbariele ! Looking forward to getting ร VIP invitation to the DES2019 then ๐
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To create a good strategy you need a perfect Marketing Mix. How?
We believe that differentiation is the key.
With the Maketing Distinguo card deck you can examine your company characteristics to find what concretely makes your product/service unique.
What means innovation for you? Or quality? What are the characteristics making your product or service unique?
Are your employees special? How are you different as a professional?
All you need to know is here, it's so easy!
Does your company size matter? Do you have unique partnerships? Is your production made in a specific country?
Your uniqueness can be related to the geographical area you serve, or the proximity to a raw material.
You just need a sheet of paper, a pen and the card deck!
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