A simple framework to answer the most difficult question: "Why should they buy your product?"
How the brand/product should be - or is - perceived by your customers and prospects
The unique, distinctive way to sell a product or service
The creative execution of Positioning and Marketing Distinguo in advertising
"This article has good examples, stories, a new theory, but also a process to finally come to the differentiation you need".
Prof. Philip KotlerRead the pubblication on Linkedin
Planning your communication strategy doesn’t have to be complicated. Analyse, outline and create a visual plan of your web communication strategy with this simple tool.
Visual Communication Planner
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LEADING EXPERT IN INTERNATIONAL DIGITAL MARKETING STRATEGIES
Gabriele Carboni is co-founder of Weevo S.r.l., an Italian web agency specializing in the international market approach through Social Media. He is engaged in Marketing, Communication and Sales, is a Digital Strategic Planner, journalist and Communications Designer.
He is the only Italian who accomplished the MIT Digital Business Strategy Executive Program about Digital Transformation (Massachusetts Institute of Technology).
He has worked as a lecturer for 24Ore Business School, Ninja Academy, Warrantraining and several Italian universities.
He is co-publisher and columist of Il Giornale delle PMI, the Italian online magazine dedicated to small and medium-sized businesses. He is also the author of "Strategie web per i mercati esteri" (Digital Strategies for International Markets), Hoepli 2016.